CAD/CAM makes a difference in today's jewellery industry
While the 1980s and 90s saw the introduction and use of computerisation in the administration of the jewellery industry, in this decade the use of CAD/CAM is perfecting design and prototyping by its speed,accuracy and flexibility.
"The use of CAD/CAM for jewellery has moved beyond the "forward thinking" jewellers into mainstream, as this digitalisation process has increased quality and versatility to the point that jewellers who are not using CAD/CAM in their design process are simply not competitive in today's marketplace," said Charles Berman, managing director of Bermark Design Ltd in Thailand. Jewellery designs by
Bermark Design Ltd
The tremedous escalation in the price of gold, platinum and silver, coupled with tough and competitive business environment
has increased the need to control every detail of jewellery design. This is only possible using CAD/CAM. Moreover, its digital format allows designs to be emailed,output, corrected, re-output, in any location around the globe.
CAD/CAM does not hamper the design process; rather, it enables and enhances design as it combines human creativity with better tools, resulting to superior products. It ensures the highest professional standards as it provides symmetry, consistency and quality as is expected in our high-value products, which are often passed on as heirlooms through generations Charles Berman
M.D. of Bermark Design Ltd |
